What Makes Video Surveys A Good Choice For Research?
Speaking from a standpoint where I can see how the market is adapting to video surveys, video surveys are revolutionizing market research. Don’t worry; I’ll give reasons for why I am saying this.
- You Get Deeper Insights: Going beyond textual responses, responses in video surveys give clear verbal cues, but you can also extract non-verbal cues like body language and facial expressions. With this information, you can know your customer emotions with sentiment analysis and get in-depth insights.
- Emotional Intelligence: With in-depth analysis, you can uncover underlying emotions, which are otherwise masked in text responses or ambiguous. Knowing the emotions a customer attaches to your product or service, you can implement customer-centric product development.
- Discover Hidden Insights: Video answers can highlight some spontaneous expressions, which you can use to identify earlier unanticipated opportunities. Use this information for product research and innovation.
- Foster Stronger Connections: Customers will trust a brand more if they can put a face to it. As in video surveys, you or anyone else in the organization will come forward to interact with the customers; they are more likely to share their opinions and stories, which strengthens brand loyalty.
- Better Decision Making: Everything you gather from video surveys all boils down to making the right decisions. Analyzing the responses, you can make data-driven decisions and ensure you hit the right spot every time.
When to Use Video Surveys?
Video surveys are great, no doubt about that. However, they work well when you are using them for the right purpose and in the right setting. Here are a few situations when video surveys will prove to be the best approach.
- Relevant Target Audience: Using videos, brands are more likely to extract an honest response from the target audience, but only when the respondents are comfortable facing the camera. At the same time, the lack of technical skills can also cause hesitation. That’s why I recommend asking for consent and sharing the required information to ensure only the interested respondents participate.
- Substitute In-person Qualitative Feedback: Don’t you think it’s easier to talk about something rather than write about it? Similarly, when your survey has more qualitative questions and asks for detailed feedback, video surveys are a better option.
- Crisis Management: When the task is to provide real-time feedback on a crisis with the product or service, video surveys prove instrumental in assessing public sentiment and knowing their concerns. You must use this information not only to improve your product but also to let your customers know you care about their problems and are eager to resolve them.
In their effort to extract authentic information, you can ask the respondents to record a video of using the product when asked about the issues they are facing. This will help you pinpoint the exact issue with the product and resolve it.
What is The Process to Create an Effective Video Survey?
Creating a video survey isn’t as difficult as some people might think, provided you are using the right tool to complete the process. Here’s how you can do it with Qwary.
With Qwary, you can choose from three modes for creating an effective survey.
- Start from Scratch
To start from scratch means you will get a blank screen and a lot of options to fill it with the relevant elements, from choosing a theme for the video survey to selecting the type of survey from NPS, Satisfaction Score, and Effort Score.
Added to this, you can create the Welcome Page, End Page, Read-Only Text, Multiple Choice, Dropdown, Smile Scale, among others.
Once done, you can then add Variables depending on the survey requirements. Variables can be anything from the demographic for the survey to the elements you need to measure through it. With the variables set, you can also set survey rules according to the question workflow. After everything is set, you can share and record results.
You can also customize the survey design by applying pre-built themes and adding custom backgrounds or adding images as background to improve aesthetics.
- Use a Template
Qwary provides you with multiple editable templates fit for different purposes.
Choose the survey template you need; let’s say we go with B2C Persona Research. Click on it, and you will get a ready-to-use survey beautified with the right theme and populated with more relevant questions that can elicit a detailed and honest response from your respondents.
Check all the elements, and rest assured you can edit the welcome page, questions, and end page while adding a bespoke CTA. Anything that you can do when creating a survey from scratch is applicable here.
Once ready to execute, you can share it with your respondents in multiple ways.
Choose the relevant sharing options and wait for the respondents to give answers, which are automatically recorded and shared with you. Qwary encodes the recorded videos in a way that you can access them on any device.
- Create with AI
Creating a survey with AI means you can complete the entire process in a few clicks. When creating with AI, you can either describe the goal of the survey or choose from the given options.
Let’s click on Brand Awareness Feedback and see what happens. It’s optional, but you can also share more information about your business. A single-line description will be enough for our AI tool to create bespoke survey questions.
This is what a couple of clicks will get you when using Qwary to build video surveys. Note that our tool generates a mixed set of questions where questions need a descriptive response to ask for a video rather than adding a text box.
It goes without saying that you can edit the survey as you deem fit. You can add variables and rules to the question workflow and logic for receiving even precise responses.
Survey response analysis is one step ahead of Qwary. As one of the best video survey tools, Qwary lets you dive deep into the responses and extract the information you need. From basic insights to in-depth sentiment analysis, Qwary lets you know the subtle changes and motivations behind a user’s response.
While you have everything required to build, share, and analyze a survey, I want to take this opportunity to help you understand the core principles to set good questions to ask in a survey.
Tips For Creating The Best Video Survey Questions
Behind all the aesthetics, a survey’s success depends on asking the right questions. You have to ask non-leading and unbiased questions that will elicit an honest response. Here are the things we take into consideration when creating the best questions to ask in a survey.
- Ask specific questions as it will shorten the survey length, as lengthy surveys have an 80% abandonment rate.
- Have a mix of quantitative and qualitative questions in the survey to get a balanced response. Focus the qualitative questions on understanding your customer’s perspectives.
- Use simple language to write the questions, avoiding all technical jargon.
- Prefer asking open-ended questions as a follow-up question to close-ended questions.
- Preferably use a conversational AI tool like Qwary to ask dynamic questions where the question changes according to the response of existing ones.
The Best Survey Question Examples, Categorized!
Whether you need customer feedback or suggestions on the new feature or even want to know your brand’s perception, asking the right questions will help. Here are the most important questions you can add according to the type of survey.
What Are The Best Video Survey Tools?
Well, it's only logical that after sharing all the information above, I will also help you choose the best tools for the purpose. Remember, even with the best tools in hand, you cannot succeed without the best survey question examples.
Instead go for a tool that not only makes the survey creation experience better but gives you the creative freedom to help set the right questions while being prepared to help when needed.
Qwary has everything you need to execute video surveys. As I have explained above you can either make a survey from scratch or use the power of AI to build a survey.
- Upload and embed videos right in our tool.
- Automatic video transcoding so that they play on any device.
- Build a survey flow using the If-Then logic.
- Automatic transcription of videos for textual analysis and search for specific words, mentions, etc.
- Send your survey to a larger audience with multiple sharing methods.
- Automatic sorting and tagging of emotional keywords for sentiment analysis.
- Identify brand promoters and detractors with NPS scoring.
- Compare different variables to dig deep into customer behavior.
With Qwary, extracting valuable information from your audience is easier as the survey you create is intuitive, auto-adjusts to open on any platform, and the videos audiences send are recorded with a click of a button.
Qwary lets you create video conversations that help build a personal connection with the target audience. We ensure that your surveys look and feel more human than mechanized.
Pricing: The Starter plan costs $199 per month.
Ratings: 4.6/5 on Capterra
With VideoAsk, you can create interactive surveys combining videos, text, and multiple-choice questions into a single format. This helps create engaging conversations, which is important for extracting honest feedback. VideoAsk is a dedicated product, so you will find many more applications here in addition to marketing.
- Video forms to ask for contact information.
- Easy-to-use video funnel builders for tailoring interactions for maximum impact.
- In-built AI-video chatbots that interact with your customers to answer questions.
- Create one-way video interviews and embed them in emails or send them through texts.
However, VideoAsk is not a dedicated user research and user experience tool, which means it lacks the core analytical elements you need to analyze the responses.
Pricing: One free plan (Start) and the other two are Grow, costing $30 per month, and Brand, costing $50 per month.
Ratings: 4.7/5 on Capterra
Mindswarms boasts a suite of impressive features to help you with market research and obtaining customer feedback. You can collect and analyze video responses while extracting valuable insights into customer behavior.
- Integrated with AI-enabled emotion and sentiment analysis.
- Conduct detailed customer research embedded with an incentives system within the format.
- A ready-to-use database of customers from 79 countries you can use for market research.
- Automated transcriptions of video responses.
Mindswarms lets you dive deep into customer emotions and subtle behavioral cues. Plus, you can also use keywords in the transcribed content to look for certain words and mentions.
Pricing: Not available on the website.
Ratings: 4/5 on G2
Videopeel is another easy-to-use video survey tool that lets you create short surveys to collect feedback. You can create surveys for consumer research and get video testimonials from your customers.
- Customize the video survey according to the brand and survey requirements.
- Either start from scratch or use ready-to-use survey campaign templates.
- Share video survey links with your customers in multiple ways.
- Manage all survey videos in one place and sort them according to the requirements.
- Collaborate with multiple people in the organization to manage survey campaigns where everyone works from a single place.
Videopeel offers a host of unique benefits like sharing videos, using AI to generate insights, and even integrate with other tools for a better survey experience.
Pricing: Four plans;
- Basic: $9.99 per month
- Pro: $69 per month
- Premium: $399 per month
- Enterprise: Price on Request
Ratings: 4.8/5 on Capterra
Conclusion
Video surveys offer an excellent way to build personal connections with your customers while extracting valuable insights. The recorded videos offer better insight into your customer’s opinions as it gives them a better platform to explain their perspectives. To elicit the right response, you need to check out the best survey question examples and customize them to your requirements.
If you are looking for a video survey tool, Qwary’s the best platform in the industry. Built to help you extract valuable insights from your customers while building, Qwary offers a suite of intelligent features to help you build, share, and collect the best surveys.
Book a demo to see how Qwary works.
FAQs
- What is a video questionnaire?
A video questionnaire contains a prepared list of questions you ask the target audience and get them to share the required information. The questionnaire’s length and type will depend on the kind of survey you wish to execute.
- What are the best video survey questions for user research?
- Can you rate your experience with our product on a scale of 1 to 10?
- Which features do you think are most valuable and why?
- Is the product easy to use? Are you facing any usability issues?
- What feelings do you associate with while using our product?
- In what context do you typically use the product?
- Which video survey tool is right for you?
The best video survey tool depends on its ease of use, features, and the ability to customize the survey theme, design, questions, and variables as per your requirements. Moreover, choose a tool that gives you in-built analytical reporting capabilities.
